What to do after launching your website

Congratulations on launching your website — that's a huge milestone! Now, the real work begins: getting it seen, used, and turned into results . Your next step depends a little on what your goal is (sales, leads, community, brand awareness), but here’s a standard, smart next-move checklist:

1. Test Everything Live After Launching your website

• Check every page (desktop and mobile).

• Fill out your own forms to make sure you receive submissions.

• Test purchase flows if you're selling something (checkout, payments, etc.).

• Fix any typos, broken links, or slow-loading pages.

2. Set Up Analytics

• Install Google Analytics 4 (GA4) if you haven’t yet.

• Set up Google Search Console to monitor how your site ranks in Google.

• (Optional but smart) Install a heatmap tool like Hotjar or Microsoft Clarity to see how users behave on your site.

3. Optimize for SEO (Search Engine Optimization)

• Set good meta titles and meta descriptions for each page.

• Add alt text to all images.

• Make sure your site loads fast (especially on mobile).

• Submit your sitemap to Google Search Console.

4. Create a Marketing Launch Plan

• Post on your social media (Instagram, LinkedIn, Facebook, X, TikTok — wherever your audience is).

• Email your email list (even if small) to announce the site.

• Update all your profiles (social media, business directories, etc.) with your new site link.

5. Set Up Lead Capture

• If you want to grow leads: Add a lead magnet (ex: a free guide, checklist, discount) in exchange for emails.

• Connect your forms to an email marketing platform (like Mailchimp, ConvertKit, or Wix’s built-in CRM if you're using Wix).

6. Plan Content Regularly

• Start a blog (great for SEO and building trust).

• Plan social media content that drives people to your website.

• Create videos, reels, or webinars if it fits your brand.

7. Run Ads (Optional but Smart)

• If you have a budget:Start Google Ads, Facebook Ads, or Instagram promotions to drive traffic immediately.

8. Get Backlinks

• Collaborate with partners, directories, or affiliates who will link to your site.

• It helps your SEO and domain authority.

9. Monitor and Improve

• Look at the analytics after a month:

  • Where is traffic coming from?

  • Which pages are performing best?

  • Where are people dropping off?

• Make improvements based on real behavior, not assumptions.

10. Stay Consistent

• Don’t disappear after launch.

• Building momentum is like pushing a boulder — it’s slow at first but gets easier once it's rolling.

Summary:👉 Test everything, track everything, tell everyone, and start building ongoing marketing into your routine.👉 Launch is not the finish line — it’s the starting block. 🚀